For many years Crippen has provided strategic, time-saving accounting solutions for smart business leaders. Our dedicated team simplifies your life by equipping you with the clarity to make good financial decisions.
Over the past year, we’ve been on the path to rebrand Crippen. We want to show that Crippen is here to create simplicity from the daily mountain of numbers. What does that concept look like when put to work?
The way we talk about ourselves is shifting with our new purpose statement – Simplifying the Business of Business. Simplicity might seem contradictory to the business of accounting, but when things are done right they can make life simpler. We enjoy distilling simplicity from complexity. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.” When the work we do makes decisions clearer and simpler for business leaders, that makes us happy – one of our simple pleasures.
What happens when four Crippen Cs come together? You get a number symbol, and secondarily, a few hearts, because numbers are our love language.
To support our new logo, we’ve introduced illustrations that represent how Crippen team members work to help our clients make good decisions with a clear financial picture. Alongside those illustrations, we’ve created collages from hand torn balance sheets.
All of this comes together within our updated website, CrippenCPA.com. You’ll find all of the things you expect to see – services, contact information, team members, alongside a few unexpected moments. Our values are front and center, and each page begins and ends with a hand torn collage.
Although our look has changed, our ambition hasn’t: Accounting made simple. Clarity for every client. We specialize in strategic accounting services that save time and prevent headaches. We simplify the business of business so our clients can focus on what they do best.
This is accounting made simple.